it's called grosgrain. this fabulous blog is by the very talented & generous kathleen dougherty. basically she designs & makes the most adorable children's clothes ever and she gives away one of her creations every single week to one lucky winner. for free.
i'm so swooning over her generosity & creativity. . . . . even if you don't have a wee one yourself, i'm sure you know some one who does, so click on over to get in on some of this swooning.